The brain-friendly approach

Business has become brainwork. How we use or misuse our brain has a huge impact on our success as individuals and as organisations. We need a well-trained and well-managed brain to handle life@work and master change.

While business has changed a lot over the years, the brain has not. Basically, we have the same brain as our ancestors 100,000 years ago, a brain best suited for a simple life with little information and few choices to make.

This for sure is not the reality for most workers these days. We must adapt, innovate, collaborate and perform at our best in highly uncertain and fast-changing environments – under the conditions of exponential growth.